Pay per click management

Pay per click management is the process of advertising through classified ads on search engine that charge you each time a person clicks on your ad. People like the business model because they don't have to pay unless someone clicks on your ad. This is pretty good seeing if know one clicks you don't pay. The thing that you must do is make sure your ad is good enough for someone to click on, and then read your landing page, and buy what you want them to buy, or sign into your opt in so you can email them your product or service on the back end.

Ads

Your ads must be catchy, if not they will not get clicked on.This is the first step that must be followed. If your ad stands out people will click on them bottom line. When I say catchy I mean they must have numbers at the top, symbol signs,words like "free, sale,cheap,low price" etc... These things will attract people to your ad.


Landing page
Your landing page needs to be set up properly if not no one will stay on it. If they come to your landing page you are going to pay for it so you might as well make that best of it. What is a landing page? A landing page is the page that the people who click on your ad is lead to. For example if you are selling a landscaping service your ad will entice them to go to your landscape landing page. This is where you instead of having a page that is a home page you have a page that talks about your landscape service. You also should have the opt in form or the form to get their email address. To get them to give you your email address you offer them a free report of some sort.