Pay per click management is the process of advertising through classified ads on search engine that charge you each time a person clicks on your ad. People like the business model because they don't have to pay unless someone clicks on your ad. This is pretty good seeing if know one clicks you don't pay. The thing that you must do is make sure your ad is good enough for someone to click on, and then read your landing page, and buy what you want them to buy, or sign into your opt in so you can email them your product or service on the back end.
Ads
Your ads must be catchy, if not they will not get clicked on.This is the first step that must be followed. If your ad stands out people will click on them bottom line. When I say catchy I mean they must have numbers at the top, symbol signs,words like "free, sale,cheap,low price" etc... These things will attract people to your ad.
Landing page
Your landing page needs to be set up properly if not no one will stay on it. If they come to your landing page you are going to pay for it so you might as well make that best of it. What is a landing page? A landing page is the page that the people who click on your ad is lead to. For example if you are selling a landscaping service your ad will entice them to go to your landscape landing page. This is where you instead of having a page that is a home page you have a page that talks about your landscape service. You also should have the opt in form or the form to get their email address. To get them to give you your email address you offer them a free report of some sort.
Thursday, September 15, 2011
Keyword Research
Keyword research is one of the hardest things to do in internet marketing. People get trained on how to do it and then they have to do it on their own. This is a process that will be overcame easily if you have someone who will walk you through the process. Someone who will let you make mistakes and correct you. People need one on one training that will answer each and every question for them isn't that what we want.
This is what is not offered unless you are willing to pay a pretty penny. The training is going to be well worth it. The training will save you tremendous time . Time is what we all value right? If you had the expert there with you you will succeed. What if you don't have the expert? You must practice, practice, practice and go for it. you can't make a mistake here.
The most important thing to do is use common sense. Put yourself in the shoes of your customer. What would you say if you where looking for that product. What would you say the second time after searching. This is a process of metamorphosing into your customer or searcher. Internet marketing is doing this all the time.
This is what is not offered unless you are willing to pay a pretty penny. The training is going to be well worth it. The training will save you tremendous time . Time is what we all value right? If you had the expert there with you you will succeed. What if you don't have the expert? You must practice, practice, practice and go for it. you can't make a mistake here.
The most important thing to do is use common sense. Put yourself in the shoes of your customer. What would you say if you where looking for that product. What would you say the second time after searching. This is a process of metamorphosing into your customer or searcher. Internet marketing is doing this all the time.
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